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Wolfzhowl announces elevation of Prerna Dubey & Renuka Asnani as Partners

The consumer behaviour change lab crafting brand solutions said that the purpose behind elevating the duo was the quality of the service which has been provided by them over the course of the past few years

(L) Prerna Dubey, Renuka Asnani (R)

Wolfzhowl has announced the elevation of Prerna Dubey and Renuka Asnani as Partners of the company.

The consumer behaviour change lab crafting brand solutions said that the purpose behind elevating the duo was the quality of the service which has been provided by them over the course of the past few years.

In a media fragmented world brands are finding the need to be marketing task and platform-specific, yet needing to orchestrate the brand. But integration cannot be done in silos or as client pleasing lip – service, and Dubey has been instrumental to it at WolfVerse.

From Brand Purpose crafting to Performance marketing, the world needs multi-dexterous strategists and Dubey has been cracking purpose for brands, decoding data and creating data-led personas to even writing hyperlocal engagement briefs.

She has not just been a strategy lead but she brought on board a drive and discipline towards the clients and Wolfzhowl’s business.

Kalyan Challapalli, the Founder, said, “As an entrepreneur who started WolfzHowl for the passion of the business, I was well reminded by her that we are also a “business”. Strongly instigated by her we have launched WolfSIGHT, the culture and consumer intelligence firm and Wolf Effect the digital-first engagement firm and already seeing organic success. WolfzHowl has been for its first decade an alone journey and I started realising that I needed partners to grow this, so when I got hold of a young 30+ Prerna, I did one of the best strategies of my life. Gave her equity, made her partner and locked her in for good.”

“So, I am delighted and proud to celebrate Prerna as Co-Founder and Partner of all 3 firms of the WolfVerse and am assured that she is going to head and lead this firm borne out of passion and a bit of eccentric idealism to its next level of growth.”

As Wolfzhowl heads into its 2nd decade and they have “happy profit growth plans” culture has been their first focus. Asnani is involved in the craft from the inside, participating in research, and leading the category and economic analysis with her perspective.

“Renuka Asnani is essential and has the massive responsibility of coming in as a partner and lead culture & commerce. 50+ wonderfully wisdom-haired, mother of two, ex-fashion entrepreneur, a fantastic mix of the home maker’s common sense and wisdom and the revenue planning that an organised firm need is exactly why we need her to be a partner and take us to the next phase of growth. She has managed money and our motley crew from one small start-up firm to a set of 3 firms now and done so much more. Am proud and grateful to have Renuka Asnani as a partner WolfVerse and head of culture & commerce across all 3 firms,” Challapalli said.

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