Private radio and entertainment network Red FM has launched its new radio station in Leh, Ladakh to strategically expand the footprint in the mighty Himalayas.
Red FM has announced a launch campaign, ‘Leh, Hum Aa Gaye’ that talks about providing infotainment and entertainment for the people of Ladakh.
The 69th station of the radio and entertainment network will play superhit songs from different musical genres, including Bollywood, English and Ladakhi. The station will bring ‘Morning No. 1’ with RJ Faisal Ashoor, ‘Cafe 935’ with RJ Shruti and ‘Red FM Shuffle’ with RJ Ayan.
Along with this, it will broadcast special request show called ‘Request Bajao’ hosted by RJ Sonam and an acclaimed series of spine-chilling original ghost stories, ‘Ek Kahaani Aisi Bhi’ hosted by RJ Praveen. Catch the ‘Sunday Stars Attak’ with RJ Malishka and ‘Superhits Top 30’ with RJ Swati. Red FM also brings to the listeners of Leh, the first ever Ladakhi sparkler, ‘Chuspa Achowa’ with RJ Faisal Ashoor.
By launching in the rich cultural heritage of Ladakh, RED FM promises its listeners everything from transporting them to the world of magnificent musicals to providing companionship, mood elevation, entertainment and escape.
Nisha Narayanan, Director and COO, Red FM and Magic FM, said, “Red FM’s arrival at this high an altitude is another milestone that we have collectively climbed and strengthened our foothold further in the northern part of India. Ladakh has an enthrallingly rich, colourful and fascinating culture, which so to say was the lure to diving knee deep into it. Now that we’re here, we aim at uplifting the local flavour of Ladakh and adding our own brand attitude and philosophy of ‘Bajaate Raho’ to it. And to the loving people of Ladakh, I hope to deliver to your expectations on supporting the local culture, music and contribute to the growing landscape of the Union Territory to the best of our ability.”
The station kick starts from today, July 14. Listeners can send in their song requests on whatsapp number: 8527200935.