Pratik Pota to be new MD & CEO of Eureka Forbes

Global private equity investor Advent International announced that it has appointed Pratik Pota as Managing Director and CEO of consumer durables maker Eureka Forbes.

As per a report by news agency PTI, Pota, the former CEO at Jubilant Foodworks Ltd (JFL), will join Eureka Forbes on August 16 and lead its management team, Advent International said in a regulatory filing by Eureka Forbes.

Last year in September, Advent International had announced a Rs 4,400 crore deal with the Shapoorji Pallonji Group to acquire a majority stake in Eureka Forbes, known for its vacuum cleaners and water purifiers, among others, the PTI report added.

"Pratik's depth of experience makes him an ideal entrepreneurial leader to transform Eureka Forbes into the leading technology driven consumer centric organisation across products and services," Advent Managing Director Sahil Dalal said.

A seasoned business leader, with a strong commercial acumen, Pota brings a proven track record of success in driving business transformation and growth across Indian-led as well as multinational organisations and has delivered value successfully across diverse industry sectors such as FMCG, telecom and QSR, Dalal added.

Prior to JFL, Pota held leadership roles in PepsiCo, Airtel and Hindustan Unilever Ltd in a career spanning more than 30 years, the statement said.

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