Isobar's Rahul Vengalil to lead Rediffusion's Everest Brand Solutions

Rahul Vengalil has joined Rediffusion Group to lead Everest Brand Solutions as a digital-first, full-service agency

Before this, he was the Managing Partner at Dentsu’s Isobar. He will be the agency’s Executive Director and will report to Sandeep Goyal.

Vengalil will be based in Bangalore, which will be going forward, be the new headquarters of Everest.

Vengalil has over 16 years of experience in advertising and has spent over 12 years in digital marketing. Vengalil has had the opportunity to work across multiple categories - Auto, Luxury, Jewelry, FMCG, e-Commerce, Retail, Education, F&B and more, over the course of his career.

“This opportunity that I have been given is so very symbolic. We literally have to climb Mount Everest over the next few years. The future of advertising is about integrated solutions which provide accountability & efficiency to client businesses. The current integrated offerings in the market still exist in silos, and the true power of integration is often missed in brand communication. At Everest, we will be in a better position to provide better services to our clients because we start with the advantage of being able to put in state-of-the-art know-how and know-why that is best-in-class. We will be digital at heart, but results-driven solutions will be the driving thought, in everything we do”, said Vengalil.

Goyal stated, “Everest today is celebrating its 75th year. And there is no better time for us than now to re-invent and re-ignite the agency. With Rahul as its youthful, yet well-experienced, the new leader we are looking at a bright and re-energised future for Everest. Rahul is getting together the brightest and best minds in the digital business; we are hubbing operations out of Bangalore and Mumbai to start with; and Everest shall be fully supported by common group resources, especially in strategic planning, including Red Lab. Going forward, Everest as digital-first and Rediffusion as creative-first agencies will combine to give clients the best of what their brand needs.”

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