Bajaj Allianz Life Insurance launches #PlankToThank initiative with the goal to help ex-servicemen

Ahead of the 75th year of Indian Independence Day celebrations, Bajaj Allianz Life Insurance has rolled out #PlankToThank, the latest edition of its health initiative.

For every #PlankToThank video or picture uploaded by participants on social media, Bajaj Allianz Life Insurance will contribute towards a program aimed at facilitating entrepreneurship amongst ex-servicemen.

The re-skilling program addresses the challenges of technical skills, access to capital and mentoring, when the ex-armed personnel initiate entrepreneurship post-retirement. The company would be monetarily contributing to the re-skilling program designed and implemented by iCreate India.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “The Plank initiative, now in its third edition, has now become a driver of India’s purposeful fitness movement. Coinciding the momentous occasion of India’s 75 years of Independence, the initiative is an ultimate celebration through expression of gratitude for the real heroes of India. We are confident of a wide enthusiastic participation that captures the enormous respect and love Indian Armed Forces have amongst 1.4 billion Indians.”

To promote good health and fitness, the company has been conducting Plank initiative since 2018, also contributing towards societal causes in association with relevant partners.

The first edition, #36SecPlankChallenge, was linked to curing heart disorders amongst economically disadvantaged kids in collaboration with Hrudaya Foundation. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ.

36Sec Plank Challenge Video: 

Plank for India Video: 

Info@BestMediaInfo.com