Viacom18 will target Freedish homes who are not able to access IPL: Nita Ambani on winning IPL digital rights

Viacom18 has acquired the rights to digitally stream Indian Premier League matches in the Indian sub-continent for the seasons from 2023 to 2027. It has also won the India digital rights for a special package of 18 games in every season. 

Globally, Viacom18 has won television as well as digital rights in three out of five international territories, including major cricketing nations.

Viacom18 outbid reputed broadcasters and digital companies to establish itself as a leading digital media, entertainment and sports destination. With its wide reach, strategic tie-ups and increasingly popular content bouquet, the digital platforms of Viacom18 are gearing up for leadership in India as well as with the Indian diaspora globally. 

With these IPL rights, Viacom18 will be able to take India’s biggest sporting event to every nook and corner of the country. The company will target Freedish homes who are not able to access IPL.

Viacom18 has demonstrated that it is building the digital platforms of the future while continuing to strengthen traditional television broadcasting. It has state-of-the-art digital expertise to provide the best possible user experience to hundreds of millions of Indian and global consumers. 

The digital platforms utilise a combination of top-class content as well as digital prowess through big data analytics and predictive algorithms to offer contextualised and relevant content to each consumer. 

After bagging a slew of sporting rights in soccer (FIFA World Cup, La Liga, Serie A and Ligue1), badminton, tennis and basketball (NBA), this is the first major foray of Viacom18 into cricket. The IPL rights make Viacom18 and its platforms one of the largest sporting destinations in the country.

This will be an exceptional opportunity for advertisers to reach a larger, younger, more relevant and highly-engaged audience. The targeting opportunities because of Viacom18’s strategic partnership with Jio will be unparalleled. 

“Sports entertain us, inspire us and bring us together. Cricket and IPL personify the best of sport and the best of India, which is why we are proud to be deepening our association with this great game and this wonderful league. Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are - in every part of our country and around the world,” said Nita Ambani, Director, Reliance Industries Ltd.

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