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Unocoin undergoes rebranding in a bid to drive demographic expansion

The app has unvealed its new tagline 'Unocoin - Crypto Ka Super App' and is now available in six Indian regional languages, apart from English and Hindi

Unocoin has announced a new brand identity that underscores its commitment to the Indian crypto market.

The app was always available in English and Hindi. The latest development ushers a refreshed approach to the scope of crypto assets in Tier-two and Tier-three regions. It is now available in six new languages, Bengali, Marathi and four south Indian languages Kannada, Tamil, Telugu and Malayalam.

With the refreshed makeover of the website, a new iOS application, a more appealing brand logo and the new tagline - Unocoin 'Crypto Ka Super App', the users will experience an engaging digitised outlook and new features.

Not just this, with the listing of new coins, users can now trade more than 80 coins on the platform.

Unocoin has also introduced the new KYC (Know Your Customer) process that lets users buy their first crypto in just two hours, using the Virtual Bank Deposits.

‘Unocoin - Crypto Ka Super App’ provides security, usability and functionality, which are the most critical factors of a crypto app. Now even new entrants will be able to experience a plethora of features ranging from more than eighty different kinds of crypto coins, deposits via Virtual Bank Deposit in the Indian currency for a faster top-up to buy and sell Bitcoin and other crypto assets on the platform and much more.

Sathvik Vishwanath, CEO and Co-Founder, said, "We started eight years ago to revolutionise crypto trading in India by making the entire experience more user-centric. We are glad that with this newly revealed brand identity, Unocoin - Crypto Ka Super App will keep up the vision of becoming the first Made in India, Made for Indians and Made by Indians Crypto Trading and Exchange Platform to go vernacular and cater to its regional community members". 

"We processed transactions worth more than Rs 2 billion per month for more than nineteen lakh customers and now aim to acquire a majority share of users across the nation. We want to extend heartfelt gratitude to the existing users and stakeholders for their unwavering support over the years".

As part of its promotion, Unocoin is gifting its new users Rs 100 worth of bitcoin as a welcome bonus for every new signup. Its existing customers can shake their phones and earn free Satoshis every 24 hours. 

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