Levi Strauss & Co appoints Zivame's Amisha Jain as the new Senior VP & MD of South Asia-Middle East and Africa

Levi Strauss & Co. has announced the appointment of Amisha Jain as the company’s new Senior Vice-President and Managing Director of South Asia-Middle East and Africa (SAMEA) region.  

Jain will be responsible for leading the company’s operations in SAMEA and ensuring that the geography continues to drive expansion and growth, contributing to the company’s success in Asia and around the globe. 

Jain brings more than 20 years of experience across multiple industries, including physical and digital retail, consumer goods and technology and a strong track record of leading profitable, sustainable growth and transformation initiatives in both multinational and domestic companies in India to the company.  

Most recently, Jain was the Chief Executive Officer at Zivame, the intimate-wear brand and platform, where she is known to be a transformational leader and a turnaround specialist. During her tenure there, she scaled the business nine times in three years before the business was acquired by Reliance Group in 2020.  

Jain has an MBA from INSEAD and a Master’s degree in Electrical Engineering from the University of Texas at Arlington. She started her career as an engineer with Motorola Inc. and has held roles across multiple functions including sales, operations and strategy at organisations like McKinsey & Company, Nike and Arvind Group.

“We are thrilled to welcome such a dynamic, proven leader to the company,” said Seth Ellison, Executive Vice-President and Chief Commercial Officer of Levi Strauss & Co.  “Amisha’s years leading digital and physical retail businesses, her track record of delivering results while connecting with consumers and her passion for innovation are a combination that will set our SAMEA cluster up for accelerated growth.”

“I am excited to join LS&Co. and the Levi’s brand—one that I have always admired as a consumer and a business leader. The team has had an incredible journey thus far, and I am delighted to be part of this passionate and high-performing group. Together we will strive to take the brand to even greater heights in the region,” Jain said.

Jain fills this role following the transition of Sanjeev Mohanty in late 2021. Mohanty, the company’s previous Senior VP and MD of SAMEA, is currently Levi Strauss & Co.’s Senior VP and MD of the US and Canada.  

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