The e-auction for the IPL media rights is said to have concluded for TV and digital rights for the Indian subcontinent fetching Rs 44,075 crore for BCCI, tweeted ANI.
The TV rights and digital rights have been won by two different companies.
BCCI has increased the number of matches for the next cycle (2023-27) by about 30 per cent -- from the previous 314 (60+60+60+60+74) games to 410 (74+74+84+84+94) matches.
The TV and digital rights have fetched a total of Rs 44,075 crore with TV closing at Rs 23,575 crore from the base price of Rs 18,130 crore and digital closing at Rs 20,500 crore versus the reserve price of Rs 12,210 crore.
Earlier, the digital rights were closed at Rs 19,680 crore which was apparently challenged by the TV rights winner with an incremental bid of Rs 1 crore. It finally closed at Rs 20,500 crore amounting to Rs 50 crore per game.
The per game cost for TV rights comes to Rs 57.5 crore, up 17% from its base price of Rs 49 crore. India digital rights witnessed 51% growth from its base price of Rs 33 crore to Rs 50 crore per game.
For Package C and D, the BCCI is expecting roughly Rs 5500 crore.
The market watchers are saying that Zee could come hard for Package D as it has already got an overseas dedicated viewership base with its Zee TV serials and now they also have their ZEE5 app.
"With Rs 3 crore as base price, Zee could up their game in that category," PTI said quoting a source.
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