Even Dentsu Creative India's leadership was keeping their fingers crossed for the biggest ever accolade any Indian agency would have got at the Cannes Lions International Festival of Creativity - Agency of the Year. And finally on Friday night, it became a reality as the agency was called on stage to accept the Agency of the Year award.
India has wrapped up its Cannes Lions campaign with the best-ever haul of 47 medals including 5 Grand Prix, 2 Titanium, 8 Gold, 18 Silver and 14 Bronze Lions.
While the awards came from 20 categories, India had no show in 9 categories – Creative B2B, Print & Publishing, Pharma, Outdoor, Film Craft, Entertainment Lions for Sports, Entertainment Lions for Music, Design and Creative Strategy.
Here’s a look at the final numbers:
Agency-wise tally:
Entrant |
Grand Prix |
Titanium |
Gold |
Silver |
Bronze |
Total |
Dentsu Creative Bengaluru |
3 |
1 |
1 |
4 |
3 |
12 |
FCB India Delhi |
|
|
3 |
6 |
5 |
14 |
Ogilvy Mumbai |
|
1 |
2 |
2 |
1 |
6 |
VMLY&R |
1 |
|
1 |
3 |
2 |
7 |
McCann India |
|
|
1 |
|
|
1 |
Leo Burnett Mumbai |
1 |
|
|
1 |
|
2 |
BBDO Mumbai |
|
|
|
|
1 |
1 |
Byju's |
|
|
|
1 |
|
1 |
DDB Mudra Mumbai |
|
|
|
1 |
2 |
3 |
Total |
5 |
2 |
8 |
18 |
14 |
47 |
All winners from India:
Title |
Entrant |
Award |
Titanium |
Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Titanium Lion |
The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Titanium Lion |
Glass |
Adeli |
VMLY&R Mumbai |
Bronze |
Sustainable Development Goals |
The Missing Chapter |
Leo Burnett Mumbai |
Grand Prix |
Smart fill |
VMLY&R Commerce Mumbai |
Silver |
Film |
Chatpat |
FCB India Delhi/Kinnect Mumbai |
Silver |
Chatpat |
FCB India Delhi/Kinnect Mumbai |
Silver |
Machine Gun Mouth |
DDB Mudra Mumbai |
Bronze |
Brand Experience and Activations |
The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Grand Prix |
The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Silver |
The Nominate Me Selfie |
FCB India Delhi |
Silver |
Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Silver |
Media |
Chatpat |
FCB India Delhi/Kinnect Mumbai |
Gold |
Chatpat |
FCB India Delhi/Kinnect Mumbai |
Silver |
Perk Disclaimers |
Ogilvy Mumbai |
Silver |
The Nominate Me Selfie |
FCB India Delhi |
Silver |
See Equal Share the load |
BBDO Mumbai |
Bronze |
PR |
Unbox Me |
FCB India Delhi |
Bronze |
Unbox Me |
FCB India Delhi |
Bronze |
The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Bronze |
Direct |
Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Gold |
The Nominate Me Selfie |
FCB India Delhi |
Gold |
Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Bronze |
Chatpat |
FCB India Delhi/Kinnect Mumbai |
Bronze |
Socila & Influencer |
The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Grand Prix |
Chatpat |
FCB India Delhi/Kinnect Mumbai |
Gold |
Chatpat |
FCB India Delhi/Kinnect Mumbai |
Silver |
The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Silver |
Chatpat |
FCB India Delhi/Kinnect Mumbai |
Bronze |
Unbox Me |
FCB India Delhi |
Bronze |
Creative Data |
Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Gold |
Mobile |
The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Silver |
Innovation |
The Killer Pack |
VMLY&R Mumbai |
Silver |
Industry Craft |
A silent frown |
DDB Mudra Mumbai |
Silver |
Health & Wellness |
The Killer Pack |
VMLY&R Mumbai |
Grand Prix |
Adeli |
VMLY&R Mumbai |
Silver |
The Missing Chapter |
Leo Burnett Mumbai |
Silver |
Entertainment |
Master Ji |
Byju's |
Silver |
Digital Craft |
The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Gold |
Creative Effectiveness |
Stayfree Project Free Period |
DDB Mudra Mumbai |
<td data-sheets-value="{&qu</p>