Even Dentsu Creative India's leadership was keeping their fingers crossed for the biggest ever accolade any Indian agency would have got at the Cannes Lions International Festival of Creativity - Agency of the Year. And finally on Friday night, it became a reality as the agency was called on stage to accept the Agency of the Year award.
India has wrapped up its Cannes Lions campaign with the best-ever haul of 47 medals including 5 Grand Prix, 2 Titanium, 8 Gold, 18 Silver and 14 Bronze Lions.
While the awards came from 20 categories, India had no show in 9 categories – Creative B2B, Print & Publishing, Pharma, Outdoor, Film Craft, Entertainment Lions for Sports, Entertainment Lions for Music, Design and Creative Strategy.
Here’s a look at the final numbers:
Agency-wise tally:
| Entrant |
Grand Prix |
Titanium |
Gold |
Silver |
Bronze |
Total |
| Dentsu Creative Bengaluru |
3 |
1 |
1 |
4 |
3 |
12 |
| FCB India Delhi |
|
|
3 |
6 |
5 |
14 |
| Ogilvy Mumbai |
|
1 |
2 |
2 |
1 |
6 |
| VMLY&R |
1 |
|
1 |
3 |
2 |
7 |
| McCann India |
|
|
1 |
|
|
1 |
| Leo Burnett Mumbai |
1 |
|
|
1 |
|
2 |
| BBDO Mumbai |
|
|
|
|
1 |
1 |
| Byju's |
|
|
|
1 |
|
1 |
| DDB Mudra Mumbai |
|
|
|
1 |
2 |
3 |
| Total |
5 |
2 |
8 |
18 |
14 |
47 |
All winners from India:
| Title |
Entrant |
Award |
| Titanium |
| Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Titanium Lion |
| The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Titanium Lion |
| Glass |
| Adeli |
VMLY&R Mumbai |
Bronze |
| Sustainable Development Goals |
| The Missing Chapter |
Leo Burnett Mumbai |
Grand Prix |
| Smart fill |
VMLY&R Commerce Mumbai |
Silver |
| Film |
| Chatpat |
FCB India Delhi/Kinnect Mumbai |
Silver |
| Chatpat |
FCB India Delhi/Kinnect Mumbai |
Silver |
| Machine Gun Mouth |
DDB Mudra Mumbai |
Bronze |
| Brand Experience and Activations |
| The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Grand Prix |
| The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Silver |
| The Nominate Me Selfie |
FCB India Delhi |
Silver |
| Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Silver |
| Media |
| Chatpat |
FCB India Delhi/Kinnect Mumbai |
Gold |
| Chatpat |
FCB India Delhi/Kinnect Mumbai |
Silver |
| Perk Disclaimers |
Ogilvy Mumbai |
Silver |
| The Nominate Me Selfie |
FCB India Delhi |
Silver |
| See Equal Share the load |
BBDO Mumbai |
Bronze |
| PR |
| Unbox Me |
FCB India Delhi |
Bronze |
| Unbox Me |
FCB India Delhi |
Bronze |
| The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Bronze |
| Direct |
| Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Gold |
| The Nominate Me Selfie |
FCB India Delhi |
Gold |
| Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Bronze |
| Chatpat |
FCB India Delhi/Kinnect Mumbai |
Bronze |
| Socila & Influencer |
| The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Grand Prix |
| Chatpat |
FCB India Delhi/Kinnect Mumbai |
Gold |
| Chatpat |
FCB India Delhi/Kinnect Mumbai |
Silver |
| The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Silver |
| Chatpat |
FCB India Delhi/Kinnect Mumbai |
Bronze |
| Unbox Me |
FCB India Delhi |
Bronze |
| Creative Data |
| Shah Rukh Khan - My Ad |
Ogilvy Mumbai |
Gold |
| Mobile |
| The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Silver |
| Innovation |
| The Killer Pack |
VMLY&R Mumbai |
Silver |
| Industry Craft |
| A silent frown |
DDB Mudra Mumbai |
Silver |
| Health & Wellness |
| The Killer Pack |
VMLY&R Mumbai |
Grand Prix |
| Adeli |
VMLY&R Mumbai |
Silver |
| The Missing Chapter |
Leo Burnett Mumbai |
Silver |
| Entertainment |
| Master Ji |
Byju's |
Silver |
| Digital Craft |
| The Unfiltered History Tour |
Dentsu Creative Bengaluru |
Gold |
| Creative Effectiveness |
| Stayfree Project Free Period |
DDB Mudra Mumbai |
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