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Cannes Lions 2022: The incredible Indian performance in numbers

Indian agencies end their 2022 campaign at Cannes Lions with the best-ever haul of 47 medals spread across 20 categories. Here's a look at the final numbers

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BestMediaInfo Bureau
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Cannes Lions 2022: The incredible Indian performance in numbers

Even Dentsu Creative India's leadership was keeping their fingers crossed for the biggest ever accolade any Indian agency would have got at the Cannes Lions International Festival of Creativity - Agency of the Year. And finally on Friday night, it became a reality as the agency was called on stage to accept the Agency of the Year award.

India has wrapped up its Cannes Lions campaign with the best-ever haul of 47 medals including 5 Grand Prix, 2 Titanium, 8 Gold, 18 Silver and 14 Bronze Lions.

While the awards came from 20 categories, India had no show in 9 categories – Creative B2B, Print & Publishing, Pharma, Outdoor, Film Craft, Entertainment Lions for Sports, Entertainment Lions for Music, Design and Creative Strategy.

Here’s a look at the final numbers:

Agency-wise tally:

Entrant Grand Prix Titanium Gold Silver Bronze Total
Dentsu Creative Bengaluru 3 1 1 4 3 12
FCB India Delhi     3 6 5 14
Ogilvy Mumbai   1 2 2 1 6
VMLY&R 1   1 3 2 7
McCann India     1     1
Leo Burnett Mumbai 1     1   2
BBDO Mumbai         1 1
Byju's       1   1
DDB Mudra Mumbai       1 2 3
Total 5 2 8 18 14 47

All winners from India:

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Title Entrant Award
Titanium
Shah Rukh Khan - My Ad Ogilvy Mumbai Titanium Lion
The Unfiltered History Tour Dentsu Creative Bengaluru Titanium Lion
Glass
Adeli VMLY&R Mumbai Bronze
Sustainable Development Goals
The Missing Chapter Leo Burnett Mumbai Grand Prix
Smart fill VMLY&R Commerce Mumbai Silver
Film
Chatpat FCB India Delhi/Kinnect Mumbai Silver
Chatpat FCB India Delhi/Kinnect Mumbai Silver
Machine Gun Mouth DDB Mudra Mumbai Bronze
Brand Experience and Activations
The Unfiltered History Tour Dentsu Creative Bengaluru Grand Prix
The Unfiltered History Tour Dentsu Creative Bengaluru Silver
The Nominate Me Selfie FCB India Delhi Silver
Shah Rukh Khan - My Ad Ogilvy Mumbai Silver
Media
Chatpat FCB India Delhi/Kinnect Mumbai Gold
Chatpat FCB India Delhi/Kinnect Mumbai Silver
Perk Disclaimers Ogilvy Mumbai Silver
The Nominate Me Selfie FCB India Delhi Silver
See Equal Share the load BBDO Mumbai Bronze
PR
Unbox Me FCB India Delhi Bronze
Unbox Me FCB India Delhi Bronze
The Unfiltered History Tour Dentsu Creative Bengaluru Bronze
Direct
Shah Rukh Khan - My Ad Ogilvy Mumbai Gold
The Nominate Me Selfie FCB India Delhi Gold
Shah Rukh Khan - My Ad Ogilvy Mumbai Bronze
Chatpat FCB India Delhi/Kinnect Mumbai Bronze
Socila & Influencer
The Unfiltered History Tour Dentsu Creative Bengaluru Grand Prix
Chatpat FCB India Delhi/Kinnect Mumbai Gold
Chatpat FCB India Delhi/Kinnect Mumbai Silver
The Unfiltered History Tour Dentsu Creative Bengaluru Silver
Chatpat FCB India Delhi/Kinnect Mumbai Bronze
Unbox Me FCB India Delhi Bronze
Creative Data
Shah Rukh Khan - My Ad Ogilvy Mumbai Gold
Mobile
The Unfiltered History Tour Dentsu Creative Bengaluru Silver
Innovation
The Killer Pack VMLY&R Mumbai Silver
Industry Craft
A silent frown DDB Mudra Mumbai Silver
Health & Wellness
The Killer Pack VMLY&R Mumbai Grand Prix
Adeli VMLY&R Mumbai Silver
The Missing Chapter Leo Burnett Mumbai Silver
Entertainment
Master Ji Byju's Silver
Digital Craft
The Unfiltered History Tour Dentsu Creative Bengaluru Gold
Creative Effectiveness
Stayfree Project Free Period DDB Mudra Mumbai
Cannes Lions 2022 Dentsu creative is agency of the year India wins 47 Lions
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