Even Dentsu Creative India's leadership was keeping their fingers crossed for the biggest ever accolade any Indian agency would have got at the Cannes Lions International Festival of Creativity - Agency of the Year. And finally on Friday night, it became a reality as the agency was called on stage to accept the Agency of the Year award.
India has wrapped up its Cannes Lions campaign with the best-ever haul of 47 medals including 5 Grand Prix, 2 Titanium, 8 Gold, 18 Silver and 14 Bronze Lions.
While the awards came from 20 categories, India had no show in 9 categories – Creative B2B, Print & Publishing, Pharma, Outdoor, Film Craft, Entertainment Lions for Sports, Entertainment Lions for Music, Design and Creative Strategy.
Here’s a look at the final numbers:
Agency-wise tally:
| Entrant | Grand Prix | Titanium | Gold | Silver | Bronze | Total |
| Dentsu Creative Bengaluru | 3 | 1 | 1 | 4 | 3 | 12 |
| FCB India Delhi | | | 3 | 6 | 5 | 14 |
| Ogilvy Mumbai | | 1 | 2 | 2 | 1 | 6 |
| VMLY&R | 1 | | 1 | 3 | 2 | 7 |
| McCann India | | | 1 | | | 1 |
| Leo Burnett Mumbai | 1 | | | 1 | | 2 |
| BBDO Mumbai | | | | | 1 | 1 |
| Byju's | | | | 1 | | 1 |
| DDB Mudra Mumbai | | | | 1 | 2 | 3 |
| Total | 5 | 2 | 8 | 18 | 14 | 47 |
All winners from India:
| Title | Entrant | Award |
| Titanium |
| Shah Rukh Khan - My Ad | Ogilvy Mumbai | Titanium Lion |
| The Unfiltered History Tour | Dentsu Creative Bengaluru | Titanium Lion |
| Glass |
| Adeli | VMLY&R Mumbai | Bronze |
| Sustainable Development Goals |
| The Missing Chapter | Leo Burnett Mumbai | Grand Prix |
| Smart fill | VMLY&R Commerce Mumbai | Silver |
| Film |
| Chatpat | FCB India Delhi/Kinnect Mumbai | Silver |
| Chatpat | FCB India Delhi/Kinnect Mumbai | Silver |
| Machine Gun Mouth | DDB Mudra Mumbai | Bronze |
| Brand Experience and Activations |
| The Unfiltered History Tour | Dentsu Creative Bengaluru | Grand Prix |
| The Unfiltered History Tour | Dentsu Creative Bengaluru | Silver |
| The Nominate Me Selfie | FCB India Delhi | Silver |
| Shah Rukh Khan - My Ad | Ogilvy Mumbai | Silver |
| Media |
| Chatpat | FCB India Delhi/Kinnect Mumbai | Gold |
| Chatpat | FCB India Delhi/Kinnect Mumbai | Silver |
| Perk Disclaimers | Ogilvy Mumbai | Silver |
| The Nominate Me Selfie | FCB India Delhi | Silver |
| See Equal Share the load | BBDO Mumbai | Bronze |
| PR |
| Unbox Me | FCB India Delhi | Bronze |
| Unbox Me | FCB India Delhi | Bronze |
| The Unfiltered History Tour | Dentsu Creative Bengaluru | Bronze |
| Direct |
| Shah Rukh Khan - My Ad | Ogilvy Mumbai | Gold |
| The Nominate Me Selfie | FCB India Delhi | Gold |
| Shah Rukh Khan - My Ad | Ogilvy Mumbai | Bronze |
| Chatpat | FCB India Delhi/Kinnect Mumbai | Bronze |
| Socila & Influencer |
| The Unfiltered History Tour | Dentsu Creative Bengaluru | Grand Prix |
| Chatpat | FCB India Delhi/Kinnect Mumbai | Gold |
| Chatpat | FCB India Delhi/Kinnect Mumbai | Silver |
| The Unfiltered History Tour | Dentsu Creative Bengaluru | Silver |
| Chatpat | FCB India Delhi/Kinnect Mumbai | Bronze |
| Unbox Me | FCB India Delhi | Bronze |
| Creative Data |
| Shah Rukh Khan - My Ad | Ogilvy Mumbai | Gold |
| Mobile |
| The Unfiltered History Tour | Dentsu Creative Bengaluru | Silver |
| Innovation |
| The Killer Pack | VMLY&R Mumbai | Silver |
| Industry Craft |
| A silent frown | DDB Mudra Mumbai | Silver |
| Health & Wellness |
| The Killer Pack | VMLY&R Mumbai | Grand Prix |
| Adeli | VMLY&R Mumbai | Silver |
| The Missing Chapter | Leo Burnett Mumbai | Silver |
| Entertainment |
| Master Ji | Byju's | Silver |
| Digital Craft |
| The Unfiltered History Tour | Dentsu Creative Bengaluru | Gold |
| Creative Effectiveness |
| Stayfree Project Free Period | DDB Mudra Mumbai |
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