Bajaj Electricals appoints Ravindra Negi as COO of Consumer Products Business & Rajesh Naik as Head of Lighting Business

Consumer durables company - Bajaj Electricals has appointed Ravindra Singh Negi as Chief Operating Officer (COO) of its Consumer Products Business and Rajesh Naik as Head of the Lighting Business. Both executives will report to Anuj Poddar, Executive Director, Bajaj Electricals Limited. 

Negi will join Bajaj Electricals in July 2022 from Havells India Limited, where he was President of the Electrical Consumer Durables segment. Prior to that he spent nearly two decades in Bharti Airtel Limited in various roles, with his final role being CEO of the Delhi and NCR telecom circle. 

Additionally, the company has also announced the formation of a unified Lighting Business segment by combining its Consumer Lighting Business and its Professional Lighting Business, which will be led by Rajesh Naik.

Naik joined Bajaj Electricals in December 2019 and in this period has led a turnaround of the Illumination Business taking it to the leadership position in the industry. He has over two decades of experience in the sector.  

The reorganisation and strengthening of the Company’s leadership is on the back of the on-going and significant transformation journey. Over the last three years, Bajaj Electricals has undertaken multiple initiatives including the acquisition of further stakes in Nirlep Appliances, Starlite Lighting and the planned scheme of arrangement for split of the entity into two independent publicly listed companies (upon a demerger of its power infrastructure business).

The planned split is likely to come into effect later this fiscal. Further, the company achieved a key strategic milestone of becoming net-debt-free as on March 31, 2022.

Anuj Poddar, Executive Director at Bajaj Electricals, said, “Over the past three years, we have embarked upon a significant transformation journey at Bajaj Electricals with a clear agenda of driving growth and value creation for all stakeholders. During this period, we have consistently demonstrated our ability to deliver on the agenda with agile decisions and focused execution even amidst a tough environment. As we look forward to our next phase of this transformation, we are committed to even more aggressive growth and to driving operational excellence across our businesses. The reorganisation and strengthening of our leadership are designed to enable this. I am pleased to welcome aboard Ravindra, who comes with a stellar professional track record and strong leadership skills. I am confident that he will be able to drive strong performance of our Consumer Products business. Further, in Rajesh, we already have a very strong leader who has successfully driven our Lighting Business to leadership position. With his widened responsibility as Head of the unified Lighting Business, I am sure that he will bring to fore his deep experience and sharper focus on this overall business to re assert Bajaj Electricals’ leadership in the Indian marketplace.”

Negi said, “Bajaj Electricals is an established leader in consumer appliances with deeply entrenched brand and distribution strengths. As an industry player I have closely watched the changes over the recent past with several new initiatives that are strengthening its competitive position as well as transforming it into a best-in-class organisation. I am excited to be joining the organisation at this juncture and to build on this momentum of transforming a strong brand legacy into a future ready consumer centric and innovative organisation. I look forward to working with the team and leaders to deliver on superior growth and competitive performance.” 

Naik added, “The last 2.5 years at Bajaj Electricals have been immensely challenging yet gratifying as we have successfully turned around our Illumination (Professional Lighting) Business, driving its growth in an extremely tough market environment. We are now well poised in both the professional lighting business as well as in our consumer lighting business with several new product launches and innovations. I am confident that with this new unified Lighting Business segment we will be able to drive a much stronger go-to-market thrust, better synergies and cohesive operations. I look forward to working with our teams and channel partners to drive rapid growth for our business.” 

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