upGrad launches campaign announcing five new Master's programs with San Francisco's Golden Gate University

In its endeavour to make outcome-driven higher education affordable and accessible for Indian students, upGrad – the higher Edtech platform, has announced through a new digital campaign – “Learn Like You’re Here” the launch of five new online Master’s programs in partnership with San Francisco’s Golden Gate University.

The partnership adds five online programs to upGrad’s portfolio including Master of Business Administration (MBA), Doctor of Business Administration (DBA), Master of Science in Project Management, Master of Law - International Business and Finance Law, and Master of Science - Business Analytics.

It will allow India’s workforce to learn from industry leaders across the San Francisco Bay Area who currently are or have worked across Fortune 500 companies, ensuring maximum career output for students. 

“At Golden Gate University we’ve been meeting the educational needs of working adults for more than 100 years while innovating online higher education for nearly 30 years,” said Golden Gate University Provost, Brent White. “Extending our online degree programs to students in India through our partnership with upGrad is an exciting new chapter in our rich history. We’re delighted to welcome new students to our growing alumni network.”

To increase the awareness of online higher education for Indian professionals, upGrad, in joint efforts with Golden Gate University, will also offer 70% scholarships to 5,000 shortlisted students to make transnational online higher education mainstream.  

“American education has always enjoyed the reputation of being the best for its quality content and pedagogy which is aligned with global standards,” said Phalgun Kompalli, Co-Founder - upGrad. “Therefore, it’s our due responsibility to make such learning opportunities possible for millions of Indians who could now earn the same US Master’s degree on-campus with up to 70% scholarship without having them to bear the opportunity cost. This is where our partnership with Golden Gate University, which is known for pioneering quality education since 1901, will further enhance our LifeLongLearning portfolio for driving growth and education at scale.”   

The initiative will also improve global networking efforts, by giving students access to an alumni base of over 70,000, which boasts of leaders from MAANG companies, government officials, and scientists, and who are senior leaders at major technology companies, including Google, Meta, Amazon, Apple, Netflix, and U.S.-based start-ups. 

Created by upGrad’s in-house team, the digital film brings Golden Gate University’s longstanding education legacy to the forefront and will encourage India’s workforce to make informed learning decisions for maximum career growth. 

"Drawing insights from our preliminary market research, we constructed a campaign that aims to strike a chord amongst professionals to help them overcome apprehensions and pursue quality higher education that comes with significant value adds like scholarships, robust alumni network, and international faculty support,” added Ankit Khirwal - Head of Marketing, upGrad.

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