MTV Beats is all set to bring back Season 4 of the popular love show ‘Dil Beats’. With ‘Unfiltered Love’ as the theme, Dil Beats Season 4 will see popular musician and singer-songwriter sibling-duo Sukriti Kakar and Prakriti Kakar as ‘Love Queens’. The upcoming season will feature eight love stories, starting May 25, 2022, every Wednesday at 12 PM and 5 PM.
Each love story will be complemented with some of the best love songs, caller-interactive segments, signed merchandise giveaways and personal anecdotes shared by the hosts.
Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “Dil Beats struck a chord with the audience since its first season, thanks to its unique format and concept, and the viewership has only grown. Season 3 alone reached out to over 60 million viewers across India with engagement levels at an all-time high. Given the show’s popularity and vast fan base, we are certain that the upcoming season of Dil Beats will further cement MTV Beats at the forefront of the Hindi and Bollywood music space.”
Supported with a cross-media integrated marketing campaign, MTV Beats’ Dil Beats Season 4 will have an array of activities to drive viewer engagement and widen its fan base. The upcoming season will also be promoted across Viacom18’s network of television channels.
The channel said that viewers can immerse themselves in the world of Dil Beats ‘Unfiltered Love’ through interesting activities on Instagram with the hosts. They also stand a chance to win merchandise signed by them by participating in the #BAEmisaalLoveStories contest on Instagram Reels. Sukriti and Prakriti will also touch upon topics that are usually considered relationship red flags, in their segment #BehenSuno on the platform.
The show promo: