Good News Today has announced its entry into the over-the-top (OTT) space in partnership with IWMBuzz to present one-of-its-kind digital content awards.
The Digital Awards is one of the first leadership initiatives honouring excellence in the field of web entertainment.
Curated by IWMBuzz Media, the award ceremony sees in support and attendance some of the most talked-about and renowned OTT networks and talents in the country.
“In an attempt to scale the awards and make a glocal impact, IWMBuzz has found an able partner in India Today Group’s GNT (Good News Today)” said Vivek Malhotra Group CMO, India Today Group.
OTT platforms have grown leaps and bounds in recent years and have taken over the traditional entertainment space. This new trend has created a massive pool of talent and generated a huge viewership database. Good News Today is the first news channel to recognise the entertainment curve and jump on the bandwagon.
Siddhartha Laik, Founder, IWMBuzz Media, said, “We have had a long-standing relationship with the esteemed India Today Network and with this partnership, Digital Awards will get a reach and scale which will be unparalleled. The awards will only get bigger and better from here.”
Good News Today, India Today Group’s positive news channel always strives to come up with innovative ventures and programs to celebrate constructive happenings around the country. The move to present the digital awards promises to secure a plush position for the channel in the digital web space, India’s new-age entertainment sector.