FCB India has won India’s First Fusion Pencil at the One Show 2022 for the campaign ‘The Nominate Me Selfie’ for Political Shakti and The Times of India. The agency also won a Silver Pencil for UNAIDS 'The Mirror - See Me As I Am' campaign.
The One Show Fusion Pencil identifies and celebrates the best work in the world that addresses issues of Diversity, Equity, and Inclusion.
The campaign ‘The Nominate Me Selfie’ for Political Shakti & The Times of India is a powerful reminder of the concept of gender representation at the top. 50% of our population are women, but only a fraction of parliamentarians are represented by this gender, leaving half of the electorate without or with very little voice. The campaign is an urgent cry to bridge the political gender gap and bring about adequate representation in policymaking and the power circles.
Swati Bhattacharya, Creative Chairperson, FCB India, said, ‘This is truly a dream come true for FCB as a network! Inclusivity, diversity, and equity are common themes that many of our brands share all over the world. And this beautiful trophy celebrates that voice’.
Rohit Ohri, Chairman and CEO, FCB Group India, said, ‘When the work we put out in this world creates awareness of and helps find solutions for real issues that we as a people are grappling with, the sense of accomplishment is enormous. It’s truly an honour to win India’s first Fusion Pencil for our Nominate Me Selfie campaign’.