Dentsu appoints Saagar Sethi to lead Amplifi in India

Dentsu India has announced the appointment of Saagar Sethi as the President of its supply side management platform, Amplifi.

Sethi stepped into the role in April 2022, as part of the increased media leadership roster across dentsu India.  

In his new role, he will lead the network’s Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment) businesses in India.

Sethi will also have responsibility for helping drive the continued growth of The Story Lab and Posterscope, two specialist agency units within dentsu which focus on entertainment production and Out of Home (OOH) capabilities, respectively.

Saagar will report into Divya Karani, Media CEO, dentsu - South Asia and work closely with the global Amplifi leadership to focus on creating truly sustainable values for dentsu and its partners in India and across the globe. 

With 15 years of experience in transition management, his appointment echoes dentsu’s commitment to continually elevate its growth trajectory across markets.  

Prior to this, Sethi was the Head of Indirect Procurement in LG Electronics India, where he played an instrumental role in successfully handling diversified, complex and companywide transformation projects, nationally and internationally. He has also participated in organisational design, transitioning and change management journeys for leading brands like LG Electronics and Ernst & Young. 

Karani said, “We are excited to have Saagar join our management team as we consolidate and prepare for the next stage of growth. In today's increasingly complex media market, the experience he brings to the table will help us increase our client delivery skills in India.”  

“I have always been passionate about media. The timing of this opportunity could not have been better. This role complements my transformation experience and passion. I am committed to creating synergies and incremental value for all our clients, stakeholders, and partners, underpinned by the need of driving compliance and transparency. Truly, it is an exciting time to be at dentsu India,” Sethi added.   

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