Cloudtailor, a D2C platform that delivers personalised tailoring and fashion solution for women globally, has announced the appointment of Shailendra Shyamsukha as Head of Brand and Communication.
Shyamsukha’s domain expertise of over 10 years will enable him to accomplish Cloudtailor’s brand narrative through effective and strategic integrated communication approach. He will also lead the brand’s marketing activities and campaigns on a national level, aligning with the business expansion plans in the coming months.
He comes with a wealth of experience, holding pivotal positions at Law & Kenneth and Saatchi & Saatchi, handling notable brand portfolios like Renault India, Visa, Zee and many more where he was also adept at mentoring and developing team and directing them in finding creative solutions, executing marketing strategies across digital and offline channels to drive engagement and managing digital-first marketing. He has also worked across categories like Auto, BFSI, Retail, Entertainment, Education and Real estate.
Shyamsukha said, “I am ecstatic to be part of the ever-growing start-up economy and being part of a brand like Cloudtailor that's solving the problem that every woman faces when thinking about ready-to-stitch fashion by making the entire process convenient and easy to use. I look forward to utilising my experiences in further elevating the brand position and imagery.”
Mahesh Patel, Co-Founder at Cloudtailor, said, “I am excited to welcome Shailendra to the Cloudtailor family. With his hands-on skills and knowledge in establishing strategies, I believe his leadership skills will pave way for Cloudtailor towards growth, creativity and development. Shailendra is a passionate and true brand expert in digital and direct to consumer experiences. As we continue to accelerate our growth and expansion through physigal business, Shailendra will spearhead our brand’s ability to connect with our global consumer base through the creation of meaningful and authentic consumer touchpoints.”