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Astral partners with actor Allu Arjun to strengthen its presence in the southern market

The move is aimed at leveraging Allu Arjun’s massive following to strengthen its brand positioning in Southern India and drive sales

Astral Limited, a company which deals in building materials, has announced an association with actor Allu Arjun as their brand ambassador for the Pipes & Water Tank businesses.

This association aims to add value to the entire ecosystem of Astral pipes and boost Astral business in the market. 

South India is a huge market for Astral Limited. Astral, in addition to Pipes and building materials, is diversified into various other portfolios including Adhesives, Water Tanks, Sanitaryware and Faucets.

The strategic decision of the company is in the direction of its vision of achieving significant revenue streams and contributing considerably to its overall piping business.

Kairav Engineer, Astral, said, “This partnership signifies an important milestone for us as a brand since Mr Allu Arjun is renowned for his distinctive acting and dancing styles and immense fan-following. We, at Astral, are delighted to associate with him with an aim to reinforce our brand equity and strengthen brand consideration in the southern states of India. The regional connect coupled with an immensely popular star will help us to create strong footholds, increased mind share and market share in these markets.”

Actor Allu Arjun commented, “I am excited to get associated with Astral Pipes, a brand which is a household name and well-known for quality, innovations and forward-thinking.  I can resonate well with the brand's versatility and look forward to our association.”

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