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Wakefit.co launches ‘100-day Buy and Try’ policy for sofas in new campaign featuring Rashmika Mandanna

The campaign aims to highlight the ease and convenience of choosing the right furniture that meets an individual’s home needs online

Click on the Image to watch the TVC.

Wakefit.co, the D2C home and sleep solutions providers, has launched a new campaign to introduce its '100 day buy and try' policy for its sofa range. The campaign highlights the importance of selecting the right furniture in the right way and features Wakefit.co's brand ambassador, Rashmika Mandanna.  

The narrative of the campaign throws light on the new and innovative model of buying sofas first and trying it out in the comfort of your home for 100 days, as opposed to the traditional method of trying for a few minutes and buying in showrooms.

It showcases the ease and convenience of buying sofas when the buyer has the option to return it within 100 days, if unsatisfied and get 100% refund, no questions asked.

Wakefit.co is offering this ‘100-day Buy and Try’ policy for sofas at a time when traditional showrooms may give a touch-and-feel experience to buyers, but mere minutes of trial is not sufficient for a buyer to make a rational choice.

The campaign reinforces the company’s philosophy and USP of offering high-quality home solutions across India.

Continuing in its endeavour to build a strong hold in the home solutions sphere, the brand is also opening its offline stores in Bengaluru, Delhi, Lucknow and other parts of the country. 

Prateek Malpani, Head of Brand, Wakefit.co, said, “Wakefit.co is steadily becoming synonymous with fulfilling the home needs of people in India. We are the pioneers of the ‘100-day Buy and Try’ policy, which we introduced for mattresses back in 2016 and are now extending it to sofas. By introducing this revolutionary 100 Days Buy and Try policy on sofas as well we aim to strengthen our position as the most-loved and trusted home solutions brand in India. We want India to experience not just the convenience of online shopping but also great quality and affordable products in the entire home solutions space.” 

Industry-first ‘100-day Buy and Try’ policy for sofas featuring Rashmika Mandanna

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