Sony Aath to launch 'Vighnaharta Ganesh' show in West Bengal

Sony Aath has announced the addition of ‘Vighnaharta Ganesh’ show to their content line-up.

The popular mythological show depicts the journey of Lord Ganesh in a new avatar in the Bengali language. ‘Vighnaharta Ganesh’ will start airing on Sony Aath from April 25, 2022 onwards and will be telecasted every Monday to Friday at 7:30 pm.

To celebrate the launch of the show in West Bengal, the channel is conducting a canter activity across 40 cities in 40 days where the show promo will be screened, followed by on-ground games and exciting giveaways.

Along with this, local train in Bengal connecting the main stations will be wrapped to create more buzz around the show launch. To further the engagement, a radio activity will be conducted asking people about the ‘Vighnaharta’ in their life. This will be supported by an outdoor campaign in 20 cities and an extensive print campaign in Bengal. 

This show would be an addition to other new launches on the channel like ‘Aladdin’ and ‘Baalveer’. The channel is also home to thriller shows like ‘CID’, ‘Crime Patrol’ and evergreen classic stories of Gopal Bhar and Nut Boltu. 

Tushar Shah, Chief Marketing Officer and Business Head – English Cluster and Sony Aath, Sony Pictures Networks, said, “At Sony Aath, we pride ourselves in offering diverse and differentiated content to our audiences. The launch of ‘Vighnaharta Ganesh’ will further strengthen our offering that adds to the quality family time for our viewers. As we step into the new year, I would like to wish everyone Shubho Noboborsho.”

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