Pogo begins 'Fun-tastic Summer campaign' with launch of 'The Pandavas' show

Pogo, the kids’ entertainment channel, is launching the thrilling adventures of five brothers ‘The Pandavas’ on April 23 with new episodes every weekend at 12:30 pm to kick-off the holiday season.

The channel has planned plenty of entertainment with its ‘Fun-tastic Summer campaign’ from April 25 till June 3. 

‘The Pandavas’ is an action-packed series, developed in collaboration with Hi-Tech Animation, and it adds to Pogo’s fun-filled line-up of amazing characters, exciting storylines, and diverse worlds. 

‘The Pandavas’, inspired by the mythological characteristics of the Pandava brothers, will be centred around the chronicles of Righteous Yudhishtir, Powerful Bheem, Astute Arjun, Adventurous Nakul and Valorant Sahadev in their childhood days, as students of Guru Dronacharya.

Created by leveraging CGI technology, the animated retelling will bring alive the adventures and heroic battles nestled in the lessons of unity, respect, morals and sibling camaraderie of the young princes of Hastinapur. 

Abhishek Dutta, South Asia Network Head for Pogo and Cartoon Network, said, “‘The Pandavas’ is a thrilling mix of action and comedy. We are positive Pogo’s young fans will relate to the inspiring stories of the Pandava brothers.”

He added, “During the ‘Pogo Fun-tastic Summer’ campaign, fans can expect celebrations, awesome content and a chance to meet their favourite toon characters.”

The summer festivities will continue on Pogo with new episodes and movies of popular shows including ‘Titoo – Har Jawaab Ka Sawaal Hu’, ‘Smaashhing Simmba’, ‘Chhota Bheem’, ‘Kris’, and ‘Grizzy and The Lemmings’ from Monday-Friday 9 am onwards, starting April 25.

The campaign is powered by Center Fruit from Perfetti Van Melle India, and Parle Magix, Rasna and All Out as the associate sponsors. Pogo has also partnered with Mad Over Donuts (MOD) for a special summer packaging to promote its summer campaign and will be present in 60 outlets across five cities (Mumbai, Delhi, Chennai, Bangalore and Pune) for April and May.

It will also be the first time that Pogo’s young fans will get to meet Titoo and Simmba in real life, as these characters will travel to cities across India.

Pogo aims to bring the fun of the brand up and close for its fans after a gap of two years, by being present in malls of key cities in India, giving kids the chance to beat the summer heat in an entertaining and engaging set-up.

On May 1, fans will get to witness the loved toon’s birthday celebration, as Chhota Bheem engages with his young fans for cake cutting, meet amd greet with fans, dance performances and a laddoo making reel challenge across digital platforms.

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