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Meesho rebrands Farmiso to ‘Meesho Superstore’; integrates grocery business with core application

The internet commerce company is planning to scale grocery offering to 12 states by end of 2022

Meesho, the internet commerce company, has announced that will be integrating its grocery business within the core application by the first week of May, 2022. The company has also rebranded Farmiso to Meesho Superstore,

The rebranding represents its continued focus to fulfil consumer demand for daily essentials in Tier 2+ markets.

As per the company, Meesho Superstore currently provides 500 products across categories like fresh fruits, fresh vegetables, groceries, home care and packaged food among others.

The integration will now provide the company’s 100 million+ Meesho users access to over 87 million active product listings across 36+ categories on a single platform. 

Earlier, Meesho launched a pilot in Karnataka to make online grocery shopping affordable for first-time users. In less than 9 months, as per it, it has scaled its grocery offering to 6 states like Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh. As the pilot continues to gain momentum, Meesho plans to make Superstore available in 12 states by the end of 2022.

Vidit Aatrey, Founder and CEO, Meesho, said, “As more users from Tier 2+ regions get comfortable with the idea of shopping online, the demand for online grocery continues to grow. We are thrilled to integrate Meesho Superstore with our core app. What started as a pilot in Karnataka is now seeing positive traction across 6 states. Driven by our user-first mind-set, the integration will provide millions of Meesho users a unified shopping experience, while giving us an opportunity to drive stronger synergies across areas such as customer acquisition, technology and product and talent.”

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