Max Life Insurance elevates Rahul Talwar to CMO role

Max Life Insurance has announced the elevation of Rahul Talwar as its Chief Marketing Officer. Based in Max Life’s corporate office in Gurugram, Talwar will report to Prashant Tripathy, Managing Director and Chief Executive Officer, Max Life Insurance.

Talwar takes over from Aalok Bhan, who left after a 10-year-long stint during which he served in various pivotal roles in the company.

In his elevated role, Talwar will be looking after the marketing (brand, channel, customer), corporate communications, consumer insights and customer obsession agenda of the company.

A seasoned marketing professional with over 17 years of experience, Talwar has had successful stints in the FMCG sector with companies such as PepsiCo India, Pladis India (McVitie’s Biscuits) and the Aditya Birla Group. Talwar had joined Max Life Insurance in 2018.

Tripathy said, “Rahul has been an exceptional people’s leader, a brand evangelist and a keen change advocate within the organisation. His sharp marketing acumen, deep consumer insights and strategic focus has strengthened the goodwill and reputation of the brand amongst our customers. Rahul’s experience and expertise will be valuable in shaping the next level of our brand journey aligned with our business objectives. I also thank Aalok for his invaluable contribution to the organisation and wish him well for the future.”

Talwar said, “The life insurance industry is constantly evolving, bringing along the need to establish an ‘always on approach’ with new-age customers. These dynamics have created more opportunities to be creative, receptive and connected in our relationships with stakeholders. I am delighted with this recognition and thankful to Prashant Tripathy and the Max Life leadership for reposing faith and for considering me for this position. I look forward to contributing in the new role and further enhancing the brand value of Max Life Insurance.”

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