Lintas C:EX Entertainment – the content business vertical of the MullenLowe Lintas Group, has teamed up with former Indian cricketer and Team India coach Ravi Shastri for an unscripted series.
Conceptualised by Lintas C:EX Entertainment, the series will be headlined by Shastri – the former Head Coach of the Indian National cricket team turned cricket commentator.
This premium unscripted series will mark the debut of Shastri into the world of streaming entertainment. The former cricketer has donned many hats through his illustrious career, be it on the pitch, in the commentary box and in the dugout as head coach.
This show will aim to bring alive his charming, colourful personality, while showcasing a side beyond cricket that the audience hasn’t witnessed yet.
Shastri said, “I have been keen for a while to explore something that is exciting, disruptive and goes beyond cricket. From the day Amer shared this show idea with me, I knew immediately that this was it. I am looking forward to this new innings and creating a world-class series with a passionate and talented team of professionals.”
The vision of Lintas C:EX Entertainment is to set new benchmarks with distinctive and engaging ideas and formats. This new series with Shastri is a big move in that direction. This concept has been created and designed keeping the streaming audience in mind and its creative development has begun.
Group CCO and Chairman of MullenLowe Lintas Group, Amer Jaleel, said, “Since we began Lintas C:EXEntertainment last year, we have been exploring ideas that resonate with our vision and help set new benchmarks in the premium content space. The concept of this global unscripted series with Ravi is a testament of that vision. We are glad that Ravi shares our belief and passion for this concept and got on board right away. We are excited to partner with him and there could not have been a better start to our innings in the premium content business.”
Presently under development, the series is slated to hit the floors toward the second half of this year.