Godrej Appliances unveils new TVC featuring Ayushmann Khurrana for its air conditioners

Godrej Appliances has launched new television campaign featuring actor Ayushmann Khurrana to showcase its air conditioning expertise.

The TVC campaign conceptualised and created jointly with Creativeland Asia is being aired on TV and digital platforms across India capitalising on the IPL eyeballs and beyond as well.

The TVC showcases Ayushmann Khurrana bearing the brunt of poor air conditioning – be it an AC that fails in sweltering summers, to a power guzzling AC, to an AC that doesn’t understand him and finally getting a solution in the form a thoughtfully made Godrej AC.

Swati Rathi, Head – Marketing, Godrej Appliances, said, “Godrej has invested heavily in state of art manufacturing of Air Conditioners and the new portfolio has a lot to offer. The versatile offerings needed focused storytelling and the multi edit campaign brings alive the brand philosophy of ‘Soch Ke Banaya Hai’ or Things Made Thoughtfully in an engaging manner with Ayushmann Khurrana playing the protagonist.”

Anu Joseph, Chief Creative Officer, Creativeland Asia, said, "Air-conditioners are great to have. But sometimes they come with their own set of problems. Godrej ACs have a solution for each one of them. The idea was to make short, quirky and highly impactful ads that highlighted the problem and showcased the solution that Godrej ACs have for you.”

Godrej Appliances is a business of Godrej & Boyce, a flagship company of the Godrej Group.

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