Comcast launches Eros Now streaming app on X1 & Flex devices

Comcast announced it has launched the Eros Now app, an OTT South Asian entertainment platform owned by Eros STX Global Corporation, on its X1 and Flex platforms.

The service replaces the Eros Now SVOD product, offering Xfinity customers the ability to stream high-definition, ad-free titles including blockbuster Bollywood films, original comedy and drama series and movies, and Indian cinema classics. 

Eros Now’s catalogue with over 12,000 titles feature a breadth of South Asian language content in Hindi, Kannada, Marathi, Telugu, Tamil and other regional languages.

“We are excited to bring Xfinity subscribers even more great international entertainment through our partnership with Eros Now. We are committed to expanding our offering of thousands of hours of premium South Asian movies, originals and music in high definition and multiple languages, as well as making it more easily accessible to our customers who can simply say ‘Eros Now’ into the Xfinity voice remote,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services.

“We are excited to offer the most extensive repository of Indian movies and Original series to Comcast’s X1 and Flex platforms subscribers. The US is the largest market for us outside India. With this partnership, Eros Now will further consolidate its position as a preferred platform for the consumption of Indian content,” said Ali Hussein, Chief Executive Officer, Eros Now.

Xfinity customers can subscribe to the Eros Now app via their X1 TV Box or Xfinity Flex streaming TV Box.

Some highlights available to stream on Eros Now include Bollywood blockbusters like Bajirao Mastani, Devdas, Golmaal 3, Cocktail, Haathi Mere Saathi and more, original series and movies such as Flesh, Metro Park Season 1&2, Barun Rai And The House On The Cliff, Switchh, Halahal to name a few. In addition, consumers can also watch the upcoming show - Caves, a supernatural thriller that changes the lives of five best friends who embark on an adventure trip to a haunted cave.

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