As the Indian Premier League (IPL) enters its 15th season, Big FM is bringing back the second season of the campaign – ‘T20 Mahayodha’.
Bigger and better this time, the sporting and trivia-based extravaganza, held over 12 weeks, will see listeners across the network’s 58 stations test their cricketing knowledge, the private radio network said.
Add to that, the competition will also give them the chance for their team to compete and bring glory and honour to their city.
In order to participate and win the contest, the listeners must create a team of three by giving it a quirky name and then register themselves for the quiz via WhatsApp application.
Once the registration is done, they can play and win the quiz at the city level. Four teams from each station will compete every Monday-Thursday with the winners competing in eliminations on Friday.
After the City Finale, the ‘Yodhas’ will move further for the Nationals, where 58 of them will go head-to-head against each other with one of them being crowned the ultimate winner at the grand finale of ‘T20 Mahayodha’ Season 2. The contest will feature three rounds for the selections – Front Foot, a rapid-fire round, Let the Buzzer Win (LBW), a buzzer round, and Power Play round, respectively.
Sunil Kumaran, Chief Brand and Digital Officer, Big FM, said, “Having the first season of ‘T20 Mahayodha’ receiving an overwhelming response, we’ve set the ball rolling by making the season bigger, better and more exciting for cricket fans. Cricket is a religion for all sports lovers and I believe that this initiative of ours will bring our listeners together for a fun-filled contest where they can participate and win exciting rewards. We look forward to seeing the same enthusiasm from the cricket fans like last year and take the excitement and love for the game up a notch.”
Along with the cricket contest, the radio show will also feature extra innings like Actor Calling Actor (ACA), Filmy Fun Facts – Trivia about sports-related films, Match Forecast – predictions of players before their performance, The Commentary Box – An expert commentary box for match updates, etc.
The property will be promoted extensively on various platforms like on air, social media, and other digital platforms. With the second season of the contest, Big FM wishes to unite the nation for a common love which is cricket.