Amit Kekre joins TBWA\India as Chief Strategy Officer

TBWA\India has appointed Amit Kekre to the role of Chief Strategy Officer, with immediate effect. Kekre has joined TBWA from DDB Mudra Group, replacing Satish Krishnamurthy.

Govind Pandey, Chief Executive Officer, TBWA\India, said, “Amit is an exceptional leader and an impressive strategist. His ambition to discover and understand goes well beyond the books, tools and processes. Amit will be responsible for developing and executing an elevated strategic approach across our planning department while working closely with the agency’s portfolio of brands.”

At DDB Mudra, Kekre was the National Head of Strategy and led marketing, brand and business strategies for the group’s clients - Diageo, Pepsi, Unilever, Future Group and Godrej, to name a few.

Kekre championed the group’s diversity agenda - and has been pivotal in establishing diversity as a key strategic growth capability for the group. He is the chairperson for the India chapter of Open Pride, Omnicom’s ERG for LGBTIQ+ community at the workplace and will continue to lead these chapters from TBWA.

With 23 years of industry experience, Kekre has worked with agencies across the world, chiefly Lowe, JWT, Ogilvy, Grey, McCann in India, Malaysia and Australia.

Kekre said, “We live in times when the question of growth cannot afford to be linear, it must be discontinuous.  So must be the ways to achieve it, we need a fundamental shake-up from comfort zones – of how we see our brands, our businesses, the consumers they serve and the world they (must) create. No better place than TBWA to make this happen.”

A Microbiology graduate with a post-graduate degree in Communications, Kekre also received education in Gender and Sexuality studies, from the University of Amsterdam. He believes his true education and experience have come from his voyeuristic eye for culture, insatiable hunger for travel, his side hustle as a fashion designer, and last but not the least, his fondness for uncomfortable questions.

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