Star Sports unveils #HamaraBlueBandhan campaign ahead of ICC Women's World Cup 2022

Star Sports, the official broadcaster of ICC events and Indian Women’s home tours, has unveiled its #HamaraBlueBandhan campaign to rally the nation behind the Indian Women’s cricket team, ahead of an exciting year of women’s cricket.

The campaign aims to epitomise the spirit of cricket and bring to life the bond that cricketing fans across India have with the Women in Blue.

The first campaign film of the series is dedicated to the upcoming ICC Women’s World Cup 2022 and fans across India can follow the journey of Indian Women’s cricket team during the prestigious tournament Live and Exclusive on the Star Sports Network and Disney+ Hotstar from March 4, 2022.

India’s journey in the tournament starts on March 6, 2022, from 6.30am onwards, against arch-rivals, Pakistan.

The campaign film is a clarion call to support the Women in Blue as they showcase resilience, grit, and determination against top cricketing giants in the world to attain their maiden glory at the biggest stage of cricket. 

The film picks up from India’s heart-breaking loss in the ICC Women’s World Cup 2017 finals against England and highlights how close the team had come to becoming World Champions.

The fandom and support for the Women in Blue has increased many folds since the 2017 finals and the sport has given rise to many new heroes making them household names. The upcoming ICC Women’s World Cup 2022 will be India’s chance to go one step further and become World Champions.

Sanjog Gupta, Head – Sports, Disney Star said, “We are delighted to host the Women's World Cup across Star Sports and Disney+ Hotstar, showcasing the premier event to millions of Cricket fans across the country. The exemplary performance of the Indian team coupled with our continued efforts to popularise Women's Cricket had seen the T20 World Cup in 2020 shatter viewership records. The growing popularity of women's cricketers serves as an inspiration for everyone, but especially for young girls to enter the field of sports. The #HamaraBlueBandhan campaign seeks to bind Cricket fans together to rally behind the Indian team as it embarks on a 12-month journey of conquering world Cricket starting with the WWC 2022. We wish the women in blue the very best and are sure they will continue to inspire us with their journeys."

The Women in Blue will kick off their campaign on March 6, 2022, at the Bay Oval, Tauranga. Mithali Raj, Team India ODI captain, along with the experience of Jhulan Goswami, Smriti Mandhana and Harmanpreet Kaur, among others, will look to lead India to its maiden Women’s World Cup triumph in New Zealand.

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