Preetha Athrey is now the Director- Global Business Marketing APAC at Twitter

Twitter has elevated Preetha Athrey as the Director- Global Business Marketing APAC. Disha Goenka who was earlier the Director of Marketing for the APAC region has been elevated to a global role in leading the Regional Business Marketing teams across  Asia, Latin America, Europe, and North America. 

“We will continue to amplify the best of Twitter to activate our customers through inspiration and education,” said Athrey about her new role.

I am truly honoured to lead the amazingly creative and enthusiastic Global Business Marketing team across APAC - full of energy, zest and who make work fun every day! We will continue to amplify the best of Twitter to activate our customers through inspiration and education. 1/3 https://t.co/fTgc1IIpRg

— Preetha Athrey (@preethaathrey) March 17, 2022

With over 17 years of experience, Athrey has worked with a diverse set of organisations across telecom, media & automobile sectors. Her last stint before Twitter was with, India Today. She has also worked with Time Warner, Bennet Coleman, Airtel and Apollo Tyres Limited.

Goenka on the other hand said her journey at Twitter has taken an exciting route. “I'm honoured to lead this all-star team and excited for all the work we'll be doing to serve our customers,” she said.

Meanwhile, my journey @Twitter takes me to an exciting global role as Head of Regional Business Marketing teams across Asia, Latin America, Europe and North America.💙 I'm honored to lead this all-star team and excited for all the work we'll be doing to serve our customers. 3/4

— Disha Goenka Das (@disha) March 17, 2022

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