L&K Saatchi & Saatchi becomes Somany Ceramics' creative agency of record

Somany Ceramics has appointed L&K Saatchi & Saatchi as its creative agency of record.  

The agency will manage the full-service creative mandate for a range of products from the company under its Tiles and Bathware category.  

The agency said that it was selected after a multi-agency pitch and will play a key role in devising vital & new-age communication strategies for Somany as it seeks to increase its foothold and reach with the Indian consumers.   

Minal Somany

Minal Somany, Brand Custodian, Somany Ceramics, said, “As we take Somany into the next chapter of growth, we wanted an agency that is more of a business partner than just being a creative agency for us. In L&K Saatchi & Saatchi, we found the right balance of creative excellence and entrepreneurial spirit to partner us in our growth endeavours.” 

Paritosh Srivastava

Paritosh Srivastava, CEO, L&K Saatchi & Saatchi, said, “We are privileged to partner a category-defining brand such as Somany in the next phase of their growth. It’s an exciting category with a lot of action on every front and we would want to add the needed fuel to achieve the brand’s vision. Our mandate is to help the brand realise its true potential and business to achieve leadership in volume and value.” 

Atin Wahal

Atin Wahal, EVP – L&K Saatchi & Saatchi, said, “Having  Somany on board in the growing New Delhi office is a matter of great pride for us as they have been defining the category and we believe there is a huge potential on the brand to do great work and create brand preference for the consumers.” 

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