Byju’s, the EdTech company, has launched an anthem #HallaMachaDe to cheer for the India Women’s National Cricket Team as they represent the country at The ICC Women’s Cricket World Cup 2022.
The song full of zeal and foot-tapping music aims to encourage the citizens of the country to root for the ‘Women in Blue’ who are currently in New Zealand for the championship series.
Conceptualised and created in-house by Byju’s creative team, the film and the anthem celebrate the passion of the Women’s National Cricket team and the feeling of togetherness that a sport like cricket brings to Indians. The ad film features women players and showcases their spirit, intensity, and dedication towards the game.
With lyrics written by Byju’s brand and creative strategy team and vocals by Punjabi Singer Daler Mehndi, the tagline of “Balla utha ke, halla macha de” encourages and motivates our women in blue to give their best and create history.
Vineet Singh, Vice-President - Brand and Creative Strategy, Byju’s, said, “India’s Women’s National Cricket Team has been making us proud with their exceptional skill, talent, and sportsmanship. We are proud of each and every player and with this anthem, we want to further cheer for them. I am sure every Indian will connect with this anthem and extend their support to our phenomenal women’s cricket team. With this ad film, we also want to convey the message that one should never shy away from pursuing their passion and give their 100 percent to achieve their dreams.”
Byju’s is the official global sponsor of the International Cricket Council (ICC) and official brand partner of international cricket tournaments including, ICC Cricket World Cup, ICC Champions Trophy, etc.