ReshaMandi appoints Abhishek Kumar as SVP – Marketing

B2B marketplace ReshaMandi has strengthened its leadership team by appointing Abhishek Kumar as SVP – Marketing. With this hiring, ReshaMandi aims to extend operations, as well as move closer to its broader goal of shaping the ecosystem of natural fibres in India.

Kumar will drive the end-to-end marketing strategy for the ReshaMandi group as well as all the brands under its umbrella. With his experience over 17 years, he will efficiently modernise marketing and advertising strategies to suit the post-pandemic era of digital and traditional media.

In his past assignments, he has been instrumental in building some of the most compelling narratives for brands in India, lending greatly to their overall marketability and sales. In his previous stint as VP- Digital at Edelman, he has worked with brands such as Lakme, Flipkart, PayPal, among others.

Prior to that, Kumar has been associated with organisations like Aviva Life Insurance, Yahoo!, Radio Mirchi and Ogilvy in various capacities but primarily focused on communication strategy, content and branding.

Kumar said, “I am extremely excited to be a part of a team that has exceptional values and future plans. We have a solid business model in place that’s weaving an incredible story around availability, accessibility and profitability for all the stakeholders. Telling this story to a larger audience is a privilege and I am humbled to market a brand like this both from the point of view of the B2B and B2C audiences. We are here to create a definitive brand that we hope will be a part of our pop culture too.”

The company has also appointed Subramanya Srikant as Head of Human Resources.

Mayank Tiwari, Founder and CEO of ReshaMandi, said, “Our decision to strengthen the leadership team is a major step in our quest to expand ReshaMandi’s footprints across India. It gives us great pleasure to welcome Abhishek, and Subramanya onboard. They bring with them a wealth of experience that will help us in driving our value proposition with the right blend of functionality, commitment, and expertise. I'm confident that with them onboard, we will succeed in our endeavour to take ReshaMandi’s products and services to the next level and fulfil our drive to revolutionise the natural fibre ecosystem.”

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