Public App, India’s location-based social network, said it has enabled more than 30,000 local promoters of the country to reach their neighbourhood customers by promoting their offerings on the platform in 2021.
As per Public App, it enabled local promoters to reach out to customers at a fraction of the cost compared to other marketing mediums.
Local promoters such as small businesses and politicians have utilised the opportunity to reach local users in Tier 2,3,4 cities, who use the app to stay updated about their surroundings through local verified updates.
These local promoters across sectors have also reported phenomenal responses through the promotions and have witnessed a spike in demand for their products and services, as per the company.
Public app provides businesses an opportunity to target their local consumers and promote their offerings digitally by geo-targeting their customers. This helped small businesses bounce back faster from the adverse impact of the pandemic and get back up on their feet.
Several business owners have come forward to thank the platform for the opportunities it provided to them.
Vivek Gupta, Director MI Showroom, who sells MI smartphones in Madhya Pradesh, said, “We benefited tremendously by using Public app. People who order products online receive them only after four to five days. We bridged that gap by not only making handsets available to them at the earliest but also offering them a better price. We thank Public app and request other small business owners to reach out to them for advertisements that help in increasing the sales.”
Lakshman Pal, proprietor of RK Jewelers selling gold jewelry in Bilaspur, said, “We received a phenomenal response through the promotion of our business on Public app. We got phone calls from our near and dear ones congratulating us on this initiative. Some new customers came to our shop informing that they saw our shop’s advertisement on Public app. As the response rate was beyond our expectation which created awareness in the smaller villages and towns, I have extended our association with them for an entire year! I request other small businesses too to promote their brand on Public app to increase their business.”
Further, even local politicians on district, tehsil, and gram panchayat level are using Public app to promote festive season greetings, new laws, or updates on upcoming elections in the most engaging and innovative video formats. Public app is also helping these politicians to create a deeper impact with the users as the promotions in vernacular languages seem more conversational.
Customers benefit equally from the promotions as they get to know about the local promoters and their offerings.
Tarun Arora, Chief Operating Officer, Public App, said, “We are overwhelmed to see the trust that local promoters of India have showered on us, and this a testimonial of our commitment towards them. With them getting a good response through promotions done on Public App is a step forward for a better tomorrow. We have actively associated with 30,000+ local promoters in India and aim to have at least two-lakh by the end of this year.”