Prathyusha Agarwal, Zee's Chief Consumer and Data Officer, set to join Byju's

Prathyusha Agarwal, Chief Consumer and Data Officer, Zee Entertainment Enterprises, has moved on from the company. Her last day at work was February 14, 2022. According to sources, she is set to join Byju’s in a leadership capacity.

Agarwal joined Zee Entertainment Enterprises as Chief Marketing Officer in 2017. Before that, she was the Head of Marketing at Tata UniStore. She was promoted to the role of Chief Consumer Officer for the domestic broadcast business in 2020. In September 2021, her role was changed to Chief Consumer and Data Officer.

An MBA from IIM-Ahmedabad, Agarwal started her career with Hindustan Unilever as Area Sales Manager, Personal Products, in 2002. She spent four years at HUL in different capacities like Brand Manager, Pepsodent, and Regional Brand Manager and Regional Brand Manager, Sunsilk.

After moving from HUL, she worked as Senior Vice-President at Market Gate Consulting; Vice-President, Brand Strategy for Star India, Founder Director, all OK Tech Support, and Consultant, Brand Learning. She has also worked as Vice-President, Marketing and Analytics at HDFC Life.

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