Prasar Bharati invites applications for e-auction of MPEG-2 slots on DD Freedish

Prasar Bharati is accepting applications for allotment of MPEG-2 slots of DD Freedish DTH platform for the period from April 1, 2022, to March 31, 2023 through 4th annual e-auction process (58th e-auction) to be tentatively held from March 7, 2022.

The pubcaster said that the e-auction will be conducted in accordance with policy guidelines for allotment of slots.

There is no change in the reserve prices for all the buckets. For Bucket A+, which includes all GEC (Hindi) channels, the reserve price per annum is Rs 15 crore while the reserve price for Bucket A consisting all Hindi Movie channels is Rs 12 crore. The reserve price for the slots under Bucket B consisting all Hindi music, sports and teleshopping channels along with Bhojpuri GEC and Movie channels is Rs 10 crore.

The reserve price for Bucket C for Hindi, English and Punjabi News and Current Affairs channels is Rs 7 crore. The reserve price for all other remaining genre and language channels under Bucket D is Rs 6 crore.

For Bucket R1 consisting Devotional (Spiritual/Aayush channels), the reserve price is Rs 3 crore per annum.

The last date for submission of applications is February 28, 2022 by 3 PM.

​​DD Freedish is the free-to-air (FTA) direct to home (DTH) platform and reaches more than 40 million households in the country. The MPEG-2 slots carry channels in Standard Difinition (SD) and available to all the subscribers of DD Freedish.

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