Lowe Lintas bags Zebpay's creative mandate

Zebpay, the crypto currency exchange platform, has appointed Lowe Lintas as its creative agency. The account will be handled by the agency’s Bengaluru office.

As part of the mandate, the agency will be responsible for conceptualising brand’s positioning and communication strategy across platforms.

While the industry navigates through various regulations and new challenges around advertising guidelines for this sector, Lowe Lintas will be responsible for crafting a robust communication strategy for Zebpay to navigate the brand in this highly competitive industry landscape.

Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bengaluru, said, “Cutting edge products deserve out-of-the-box communication solutions. Which is why we are so excited to be playing a critical role in Zebpay's journey. While the category presents unique challenges, we believe the Zebpay – Lowe Lintas partnership has a distinct advantage with respect to product features and strategic thinking. As we've done with so many brands, we look forward to putting Zebpay ahead of the rest."

Rohit Machado, Vice-President – Marketing, Zebpay, added, “We are delighted to partner with Lowe Lintas as our mainline communication agency in our mission to make crypto accessible to millions of investors across India. Our combined capabilities will allow us to build meaningful relationships with our users, while allowing us to capitalise on exciting opportunities in this hyper-competitive market.”

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