IndiaFirst Life's Aashish Walia joins Fabled Minds as partner & Director

Fabled Minds MICE & Events has announced the joining of Aashish Walia, a marketing professional with over 22 years of experience across marketing functions. Walia joins in with an investment as a third partner and Director in the company.

Fabled Minds was incorporated in May 2019 by Kamal Punjabi and Poonam Sharma as Directors.

Walia in his previous role spearheaded the Marketing, Brand, PR, Customer Experience, Customer Engagement, Distributor Engagement, Digital Sales, social media, BTL, Channel Marketing, Event Management functions at IndiaFirst Life.

In his role, he strived to build meaningful conversations and brand trust while strategically fixing problems and fuelling growth.

Walia said, “My Ikigai found me rather than me finding it. The decision of venturing into event management is prompted by sheer passion and my personal experience in the field of creating experiential events and collaborations. I wanted to walk the path of entrepreneurship and invest in a business to have a learning experience; at the same time use my corporate experience to create excellence. I wish to own and create meaningful events and curate unmatched experiences with the work we do at Fabled Minds MICE & Events.” 

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