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Hero MotoCorp elevates Marketing Head Ranjivijit Singh to newly created role of Chief Growth Officer

The new role of CGO has been created by integrating the Marketing, Sales and After-Sales functions

Hero MotoCorp, the manufacturer of motorcycles and scooters, has created a new position titled Chief Growth Officer, by integrating the Marketing, Sales and After-Sales functions. Ranjivjit Singh – who has been heading Marketing – has been elevated to this newly constituted role of Chief Growth Officer, with immediate effect.

With more than three decades of experience and expertise in all aspects of business operations and brand management, Singh joined Hero MotoCorp in July 2021 and has contributed immensely towards enhancing the brand salience and customer affinity of Brand Hero.

The leadership team at Sales & After Sales (SAS) - Ashutosh Varma (Head- National Sales), Manish Srivastava (Head – Service) and Akhilesh Vijay (Head – Parts Business) - will continue in their current roles and report to Singh.

Naveen Chauhan, who has been heading the SAS function since April 1, 2020, has decided to move on and pursue opportunities outside of the Company. He will stay on in the organisation till February 28 to ensure a smooth transition.

“We are now entering a new era of opportunities and growth, with the world rapidly coming out of the Coronavirus pandemic. As we gear up to further consolidate our leadership by leveraging these emerging opportunities, we must stay nimble and dynamic which requires synergies between the key customer-facing functions of Marketing and Sales and After-Sales,” said Mike Clarke, Chief Operating Officer and Chief Human Resources Officer, Hero MotoCorp.

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