Goafest Organising Committee has postponed the dates for Goafest 2022 from April 7-9 to May 5-7, 2022. This change will also facilitate extra time for the prestigious ‘One Show’ which has collaborated with the Abbys, the committee said in a press statement.
The partnership, announced on January 31, aims at creating a new gold standard in recognising and awarding the region’s best creativity by bringing global standards of judging, jury selection and transparency to the already revered and established Indian Awards brand.
“Also, with Omicron cases on the decline, the committee truly believes that agencies and organisations will be more enthusiastic to participate in this iconic festival after a gap of two years,” the committee said.
Goafest Chairman Jaideep Gandhi said, “Ad Club joining hands with ‘One Show’ will truly take the Abbys - India’s premier and a longstanding tradition of creative excellence, to the world. However, keeping in mind the ongoing pandemic situation, we believe the celebration of this unique, game-changing partnership would be better experienced with the 15th edition of Goafest scheduled in May 2022. After all, a celebration of creativity and innovation gets even better when the world around us is safer.”
Speaking on the tie-up with OneShow, Anupriya Acharya, President, Advertising Agencies Association of India, said “I would like to congratulate Ad Club for the tie-up with ‘One Show’. The One Show is one of the most reputed advertising shows globally and further adds to the significance and the excitement around the festival that is returning after two long, eventful years. And similarly, the 2022 edition of Goafest provides a perfect platform for the redefined Abbys. There is much for everyone to come together and share at the festival.”