Gillette announces commencement of marketing & selling of Braun in India

Gillette India (GIL) has announced that it has commenced marketing and selling of Braun in India.

Braun, a subsidiary of Procter & Gamble was founded in Germany in 1921 and is one of the leaders in the field of electric grooming appliances across the world. The addition of Braun adds a range of both male and female grooming products like electric shavers, trimmers, epilators, Intense Pulse Light (IPL) hair removal devices, and hair care devices to the company’s existing portfolio. 

With this addition, GIL has a holistic portfolio of grooming brands including Gillette, Venus, Braun and King C Gillette.

In the male grooming category, Braun offers grooming and styling essentials like electric shavers, styling kits and shavers that enable the people to create any look they want.

The female hair removal portfolio comprises of epilators, face mini hair removers, bikini stylers and IPL devices catering to surface, root and permanent hair removal needs.

The Braun products can be purchased on almost all leading e-commerce platforms.

Madhusudan Gopalan, Managing Director, GIL, said, “In line with our superiority strategy, our continued focus has been to understand and meet the evolving needs of our consumers with superior and newer propositions. The latest addition of Braun, which is world renowned for incredible precision, good design and innovative technology, will enable us to better serve the Indian consumers with devices that help in creating a perfect look. With a robust portfolio comprising of blades and razors, electric trimmers and stylers, beard care products and hair removal devices, our company is well positioned to cater to the needs of every Indian consumer.”

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