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CARS24 becomes the Principal Sponsor of Sunrisers Hyderabad for IPL 2022

The brand has entered the partnership with the intent to establish their position as a market leader and cementing their space in the minds of fans this season of the IPL

CARS24, the e-commerce platform for pre-owned vehicles, has partnered with Sunrisers Hyderabad, winners of IPL 2016, to become the new Principal Sponsor for IPL 2022.

Under the newly-inked strategic partnership, Sunrisers Hyderabad team jersey will sport the striking blue and orange CARS24 logo on the front, with the intent to establish their position as a market leader and cementing their space in the minds of fans this season of the IPL. 

Bringing a wealth of cricket knowledge are the celebrated coaches Brian Lara, Muttiah Muralitharan Dale Steyn, Simon Katich, Hemang Badani and Tom Moody as the head coach. Captained by New Zealand national team Captain Kane Williamson, the team also has young stars like Umran Malik and Abdul Samad. 

Sudhir Shukla, Chief Marketing Officer (India), CARS24, said, “As a brand that shares its love for cricket like the rest of the nation, we are immensely excited about this partnership. CARS24 and Sunrisers Hyderabad have a lot of similarities; for starters- we are both orange armies signifying our determination to be the best and the joy we bring to our viewers and customers alike. With 10 teams to compete for the coveted title, we are sure this edition is definitely going to grab the attention of all cricket fans across the world.” 

K Shanmugam, CEO, Sunrisers Hyderabad, said, “We are delighted to partner with a young and loved brand like CARS24, the leading e-commerce brand in the pre-owned auto space. The combination of CARS24’s international appeal and market leadership on the back of strong technology, and Sunrisers Hyderabad’s talented team and global fan following, demonstrates the shared spirit of innovation and speed in conjunction with a brand ideology that appeals to the youth. With our new partner, we are ready to rise.” 

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