A23, a player in the online Rummy space, has expanded its offerings to fantasy sports, carom, and pool and is moving towards becoming a high-quality “multi-gaming app”. The campaign conceived and created by Vector Brand Solutions - “Chalo Saath Khelein” announces this brand and product re-fresh with actor Shah Rukh Khan.
As per the company, the new platform also boasts of a new UI/UX that is both intuitive and world-class in gaming experience.
Part of this multi-asset, the multi-platform campaign is also a surround-campaign that urges gamers to Play Responsibly.
Deepak Gullapalli, Founder and CEO, Head Digital Works, said, “We are obviously very excited about our all-new A23 app. Like our product, we were clear that the campaign too needs to be Gamer First. Our belief and POV on gaming is quite uncompromising and uncomplicated - we are here to facilitate, celebrate and reward social connections through gaming, and do so responsibly. And with what Vector and Shah Rukh have created, we are very optimistic about what this campaign could do for us as a brand and business.”
Joseph George, Founder, and CEO, Vector Brand Solutions, added, “When a brand commits itself to be Gamer First, the constant endeavour is then to not just provide the gamer community with opportunities for social fulfilment, unmatched experience, excitement, and rewards, but also to constantly nudge them to be socially and personally responsible. From a brand-building perspective, it is thrilling for us to embark on a journey to build a brand that is both exciting and responsible.”