12 channels allocated MPEG-4 slots on DD Freedish

12 channels have been allocated the MPEG-4 slots on DD Freedish at the fourth annual e-auction conducted on Thursday and Friday. The results are for the period of one year, starting April 1, 2022, to March 31, 2023.

The channels that secured a slot are: Aastha Bhajan, Bflix Movies, Chardikala Time TV, India News UP/UK and News18 UP/UK, News 24 Think First. News India 24x7, News State UP/UK, Raftar, Samay, Sudarshan News and Swadesh News.

Last year, 11 slots were sold though the e-auction.

The highest bidding price and the average revenue per slot for this auction have also gone up in comparison to last year. Registering a rise of 43%, the average bid/revenue per slot has gone up from Rs 0.89 crore last year to Rs 1.27 crore this year.

The highest bid price has gone up by 42.85% from Rs 1.12 crore last year to Rs 1.6 crore this year.

DD Freedish is the free-to-air (FTA) direct to home (DTH) platform and reaches more than 40 million households in the country. The reach of MPEG-4 (HD quality) is estimated between 2 to 3 million.

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