Mahindra Lifespaces introduces brand promise of 'Crafting Life' with a new commercial

Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has unveiled its new brand promise of ‘Crafting Life’ with a new Digital video commercial. 

Centered around the insight of how well-designed spaces can be a true enabler of health, holistic well-being and success, Mahindra Lifespaces’ new brand promise builds on the many ways that the built environment can ensure improved outcomes for individuals, families, and businesses. 

With this new campaign, Mahindra Lifespaces is attempting to redefine real estate as a category through climate-responsive design; thriving, supportive communities; thoughtfully curated features and amenities; and transparent and hassle-free consumer experiences.

The company says it takes a long-term view of the design and development of its projects and is committed to crafting spaces that will positively influence life outcomes for generations to come. 

It does so by creating environment-friendly, self-contained developments replete with category-defining features and amenities, ready services for end use, and strategic alliances (with partners in healthcare, education, etc.) for ease of living and working. 

Viral Oza, Chief Marketing Officer, Mahindra Lifespace Developers, said, “Traditionally, the real estate industry has been driven by what developers believed was right for the buyer and hence, many evolving consumer needs have tended to remain unaddressed, resulting in compromises in what is usually the biggest and most important purchase of a lifetime. At Mahindra Lifespaces, we recognise that while the purchase of real estate is often perceived as merely the delivery of a physical structure, it is actually the starting point of a journey for life.  This is the key insight that forms the basis of our new brand promise of ‘Crafting Life’ and sets us apart as developers of real estate assets that continually add value throughout the product lifecycle. Real estate is the only product category in the world for which a consumer is willing to take on a lifelong debt and hence we believe spaces must be crafted based on changing consumer needs and desires.”

Credits:

Creative Team: The Minimalist

Production House: Bread Jam Productions

Director: Ali Ahmad

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