L&K Saatchi & Saatchi bags integrated creative mandate of Embassy Group

L&K Saatchi & Saatchi has won the integrated creative mandate for real-estate conglomerate Embassy Group.

The agency will begin its partnership with the real-estate group by managing the integrated creative mandate for its premium-residential portfolio Embassy Springs.

Embassy Group has been in the real-estate business for nearly three decades and its operations span across Indian and international markets, including Bengaluru, Chennai, Pune, Coimbatore, Serbia and Malaysia.

Reeza Sebastian Karimpanal, President - Residential Business, Embassy Group, said, “Embassy Group has continually strived to strengthen our brand association with our consumers by relentlessly pushing the boundaries of quality construction and holistic, well-deliberated amenities. Focusing on introducing services and facilities that are beneficial, valuable and truly connects with our customers, we are pleased to on-board L&K Saatchi & Saatchi to provide creative solutions and innovative digital strategies for Embassy’s premium residential portfolio. Targeted at a young, aspirational and ever-evolving audience, we are delighted to be working with a partner that strongly understands our future-first philosophy, and who will enable us to establish our new age approach for this segment of homebuyers.”

Sharon Picardo, Sr Vice-President, L&K Saatchi & Saatchi, said, “We are absolutely thrilled to welcome Embassy on board. We have a deep understanding of the real-estate category and have built numerous brands in this space. It is rare to see a group who adds so much value to the customers’ lives, and we look forward to making a difference to Embassy’s ambitions and partnering them in their success.”

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