Jubilant Foodworks launches US chicken brand Popeyes in India

Jubilant Foodworks (JFL) has launched the US fried chicken brand Popeyes in India, with the opening of its first restaurant in Bengaluru on Wednesday.

Popeyes, best known for its spicy fried chicken and chicken sandwich, aims to introduce Indian customers to the flavours of its Louisiana-style chicken.

Louisiana born, Popeyes was founded in 1972 and is popular in America.

The Popeyes India menu will feature the signature Cajun-flavoured, chicken sandwich.

Complementing the menu is Popeyes signature Chicken in Classic and Spicy flavours. The Indian menu will also feature an array of vegetarian options. It will also have rice bowls and wraps as part of the wholesome meal options to ensure everyone can get a chance to enjoy the experience.

The launch of the flagship store in Koramangala will be followed by opening of stores in New BEL Road and Kammanahalli.

The brand will have its own app, both android and iOS, and mobile website which will allow customers to experience the food at home as well.

Shyam S Bhartia, Chairman, and Hari S Bhartia, Co-Chairman, JFL, said, “We are excited to introduce the Popeyes Louisiana Kitchen brand to chicken-loving Indian consumers. We are confident that Popeyes will not only delight guests but also strategically complement our portfolio and fortify JFL’s leadership in the QSR domain.”

Pratik Pota, the CEO and Wholetime Director, JFL, said, “At JFL, we are committed to bringing the best-in-taste and quality from across the globe to excite the discerning Indian taste buds. The unique, delicious, and wholesome Cajun flavours of Popeyes are certain to appeal to the Indian audience. Over the years, Popeyes has emerged as one of the most-loved brands across the globe, and we aspire to recreate that same excitement and loyalty for Popeyes and its signature dishes in India as well.”

“We are thrilled to bring Popeyes to India,” added David Shear, President RBI International, the parent company of Popeyes. “This new country entry illustrates our commitment to serving more guests around the world with our signature blend of spices and flavours. We are confident that our India guests will love their Fried Chicken from Popeyes, and we look forward to this launch.”

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