Hair removal brand Nair has announced its entry in the Indian market and has roped in Bollywood actor Mrunal Thakur as its brand ambassador.
Named from a hybrid phrase for ‘no-hair,’ the Nair brand offers a wide range of depilatory and at-home wax solutions. The Nair brand’s global product portfolio offers products like in-shower creams, body creams, sprays, lotions, cold wax strips and wax roll-ons.
Conceptualised by Scarecrow M&C Saatchi, the launch campaign encourages women to live life the way they want to. ‘Live on your terms’ is more than just a statement, it’s an attitude.
Talking about the association, Mrunal Thakur said “I am excited about the Nair brand bringing accessible, safe and innovative hair removal solutions like never-before to India. I couldn’t be happier to be a part of the Nair brand, a brand that encourages self-love and self-expression over conforming to external standards. ‘Live on your terms’ is a way of life. It’s about embracing your true self. It’s about being who you are. I look forward to encouraging the new generation and helping them feel confident in their own skin.”
“Mrunal has carved out a niche for herself in a competitive industry. She exudes confidence, authenticity and positivity - all attributes that resonate with the Nair brand. Her individualistic personality makes her relatable across age groups, especially the younger audience, making her the perfect choice for the Nair brand,” said Aditya Pittie– MD, Pittie Group.
The brand plans to expand its blade-free, multi-benefit hair removal solution portfolio in India, introducing wax strips, hair removal sprays and charcoal wax in addition to their hair removal creams.
Agency: Scarecrow M&C Saatchi
Title: Live on your terms
Brand: Nair – America’s No 1 hair removal brand
Creative Team: Sakhi Shah, Yuvraj Gorule, Kunal Parkar, Antara Shinde, Yamini Gujran, Krupa Mehta, Rohit Khedkar, Rakesh Kumar, Ankit Pandya, Kapil Dilip Jayashree Tammal, Manish Bhatt, Raghu Bhat
Account Management: Mangesh Mulajkar, Shamima Pereira
Studio: Subhash Gade, Mangesh Kasekar, Vikram Dalvi, Sandesh Rane
Kunal Bansal, Kanchan Shah, Aviva Damania, Tamira Shah,
Producer: Raman Chauhan (Snowball Studios)
Director: Bosco Bhandarkar
DOP: Arnold Fernandez
Executive Producer: Shams Lalji
Associate Producer: Robin Desai
Production Designer: Priteesh Khushwaha
DA: Angela Choudhary
1st AD: Shon Kotian
2nd AD: Robin Desai
AD Team: Urja shah
Choregrapher: James Hiwale and Iraa Khanna
Line Producer: Rajesh Patel
Production Assistant: Hrithik Patel
Music: Aman Pant
Mixed by: Bashab Bhattacharjee
Recorded by: Vishal Shinde at chirping birds studios
Still Photographer: Akula Madhu