Flower and gifts retailer Ferns N Petals has appointed creative agency Mullen Lintas, Delhi, to handle its creative duties.
Mullen Lintas will be responsible for the brand's strategy and creative output. They won the mandate after a multi-agency pitch process.
Mullen Lintas will work towards building greater brand preference for Ferns N Petals.
Sai Thota, Head – Digital Marketing, Ferns N Petals, said, “The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards an accelerated growth. Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth."
Hari Krishnan, CEO, Mullen Lintas, said, “We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart it’s future journey is an exciting challenge and we look forward to it.”
Sunil Singh, Sr Vice-President and Business Head, Mullen Lintas, said, “Ferns N Petals has been a leader in the gifting segment, it’s a brand that has touched millions of hearts. It was an exciting brief and we were able to demonstrate a strategic approach that would help build an enhanced brand preference. We are delighted to partner with them and look forward to creating a work that gets Ferns N petals, an unfair share of attention.”