Merge Infinity Network’s integrated marketing agency, Chimp&z Inc, has bagged the digital marketing mandate for MuscleXP, a sports supplement brand, and Man Arden, a male grooming and skincare brand from the house of Emmbros Overseas Lifestyle.
As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook and Instagram. The mandates will be managed by the agency’s Mumbai office
The agency will craft social media strategies and campaigns for both the brands to highlight their innovation and offerings.
Aiming to boost digital footfall, engagement, and brand recall, the agency aims to position Man Arden as a one-stop solution for the modern-day evolved men’s daily grooming essentials and MuscleXP as the most scientifically-advanced, safest nutritional sports supplement.
Sahil Mehta, Director, Emmbros Overseas Lifestyle, said, “I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally. I personally have ingenuousness on Chimp&z Inc to amplify the brands’ social media communication across Facebook and Instagram. We want to reach as many people as we can and Chimp&z Inc are the foremost in the market to do so! Looking forward to working with just the best!”
Angad Singh Manchanda, CEO and Co-founder, Chimp&z Inc, said, "We're excited to work with Sahil and his vision for both the brands. The game plan is to create recognizable social and digital strategies which back the brands' key messages. Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups. Chimp&z Inc and Emmbros Overseas both have high ambitions, and their shared values and vision will lay the groundwork for an active partnership that will produce remarkable outcomes in the future."